Doing business online means that your primary goal is to get traffic to your website.There are many methods you can use to generate that steady stream of traffic: Pay Per Click, Search Engine Optimization, and article marketing. All of these methods have one thing in common: you have to have a good list of keywords for them to work. That's why many online marketers turn to Googles Adwords suggestion keyword tool.
There are other programs online that will help you find great keywords, but most people stick with the giant and use the Google keyword tool. This tool will give you most of the information you'll need to set up successful advertising campaigns online.
Of course, as with everything, the keyword tool is not the do all end all. It's a really good place to start but you really have to drill down to find as many possible results as you can.
Most people will use this basic approach when doing their keyword research: type in a broad phrase and then take some of the results and drill those down even further.
Enter a general term and make note of the results. Depending on what you are using the keywords for, you may want to set the keyword tool to show you specific things such as the estimated cost per click, or the amount of competition, etc.
Once you've gotten a general list of possible keywords to target you can then get more specific in your search. For example, if you're searching for dog toys you would enter 'dog toys' in the keyword tool. You will get back a fairly comprehensive list but you can then take those results and narrow them down further.
So if you got the term homemade dog toys you may be able to further hone that down to wooden home made dog toys. You get the idea. Start broad and narrow your selections down until you've got a complete list of highly targeted keywords to use for your online advertising campaigns.
The narrower you make your list the more targeted, and likely to actually make a purchase, your visitors will be. Also, you'll have less competition for the term wooden homemade dog toys then you would for dog toys. True, you'll also have fewer searches but the searchers you do have will be very targeted and they won't cost you as much.
Don't get too caught up the estimated cost per click numbers. These are only estimates. The actual amount you, or anyone else, pays for a given keyword can vary significantly based on several factors such as the quality score Google assigns to your ad.
The more clicks your ad gets the higher the quality score you'll receive. If you have a high quality score your ad will show up higher in the results and you'll pay less for the keyword.
The Adwords suggestion keyword tool is a great place to start your keyword research for any type of online advertising you need to do. Just don't fall into the trap of believing that it's going to give you every result for any given keyword and make sure to keep in mind that the results you get will largely be estimates and not exact numbers.
I work from home. This blog is dedicated to bringing you timely advice,tips,and suggestions to help you find YOUR Home Business Success. By the way, relationships are the most important element in finding success, so I bring you all things Valrie Mullins (The Home Biz Chic) here too.
Showing posts with label marketing content. Show all posts
Showing posts with label marketing content. Show all posts
Sunday, December 1, 2013
Sunday, September 8, 2013
Benefits Of Article Advertising Or Article Marketing
Article advertising or article marketing can be the key to not only making money but having a successful business. If you have a product or service that you are trying to promote then one of the best and most cost effective ways is by using article advertising.Article advertising is a type of marketing effort in which you write short articles, about 400-600 words, related to the product or service you wish to promote. If they are well written they will, after getting distributed to various online article directories that will be easily found on search engines and read by people interested in what you have to offer.
In article advertising, well written article will be constructed in such a way that it has strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. This will make your article easily found by search engines and can help get you noticed earlier by future consumers.
Some of the benefits of article advertising are:
1) It is a great way to gain respect in the niche you are trying to reach. If they see your well written and informative article they will see you as an authority. The more that you have written about a certain area, the more trusted you will be and the more likely they will be to buy what you offer.
2) It is very cost effective. If you write the article yourself it will only cost you the amount of time and energy you put into researching and writing the subject. If you can't write well, you can easily find those who are able to write for you who are affordable and will let you put your name on it, aka, ghostwriters. These are many times very affordable, though you need to make sure that they are able to give you unique content and are native speakers in the language you are trying to market in.
3) Links are also a great benefit to article advertising. Your well written article will have a link back to your website and will also have a resource box with a strong call to action. This will invite those reading the article to go to your site to find out more about what you have to offer. This will also help your search engine ranking.
4) It helps you reach a much larger target audience than you otherwise would have. Those who are really interested in what you are offering will be the ones who read your article. You won't be putting your marketing efforts in front of people who may or may not care about what you have to offer. It will be read by people who are truly interested in what you are doing and are also very likely to buy what you are selling.
Article marketing or article advertising is a great way to get attention to your products or services, if it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to do the work for you and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a success.
Valrie Mullins is the Owner of http://FreshStartBusiness.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
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Wednesday, September 4, 2013
Safelists: What You Need To Know
A Safelist is a mailing list where Members can email each other. These emails cannot be considered as spam because Members must opt-in to receive the mailings and also have confirmed their email address. A Safelist can be used to advertise a product or service, including business opportunities, affiliate programs, home business products, Clickbank products and so forth. Most Safelists work by allowing Members to earn credits but also offer paid advertising. Basic Membership in aSafelist is usually free
Safelist advertising is a powerful, effective advertising resource for affiliate marketers. It's a myth that Safelist Advertising is not effective. There are definitely ways to get better results, and this is what I discuss here.
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Benefits of Safelist Advertising
1. Affordable: Cost is ZERO to join most safelists. You can either surf to earn credits for your own advertising, or you can pay a very small cost for a paid subscription. Paid subscriptions allow you to post more often and to more people. If you can afford it, DO get a paid subscription, cost can be as little as $10 and up. It will save you time by NOT having to earn ad credits. Lifetime Memberships are also a good economical way to save money and have continued access to promotions.
2. Targeted: You reach a targeted audience of other home business folks, affiliate marketers, entrepreneurs and information seekers.
3. Legitimate: Once scoffed at as a cheesy time-wasting practice, Safelists are a legitimate marketing practice and have gained credibility and popularity. Spam laws have limited the number of ways to market a product or service. Safelist Advertising allows marketers to reach consumers easily and legitimately with their permission.
4. Variety: There are various forms of advertising available within Safelist programs. Members have many options for advertising affordably and this can include Text Ads, HTML ads, solo ads, banners, login ads, landing pages, ad rotations etc.
5. Reach: Creating your own in-house mailing list is ideal but does take an enormous amount of time and can be self-limiting to who is on your own list. To reach larger, new audiences, affiliate marketers have discovered the power of being able to post to a large legitimate list of people.
To get better results from your Safelist advertising, here is what you need to know. Always, always, always promote a LANDING PAGE and NOT your website when using Safelist Advertising. Remember you want to make an eye-popping offer and get an instant result. Your website can't and won't do that in most cases.
A Landing Page that will generate results includes:
-Attention Grabbing headline
-Point form, punchy copy thick with the benefits to the reader
-A call to action, DO THIS! GET THIS! -Lead form to gather contact details of the person.
-Option to subscribe to your newsletter, or receive further special offers -More copy than graphics so your page loads quickly and command attention with words not distracting unnecessary graphics.
-some research is now showing that embedding a video in your Landing Page will get better results, the funny thing is the video doesn't even have to be professional. In the age of YouTube, people are used to "home-grown" videos.
When posting your ads, don't rely on just one Safelist. If your funds are limited select 3 - 5 to get started and post as often as you can. If you have a dud ad that doesn't get response, change it up, run a revised or different ad. How will you know if it's an ineffective ad, or safelist?
Check your Ad Tracker. Make sure you use an ad tracking software program. When you post an ad you can see the click-rate and analyze the effectiveness of your ads. Many Safelists offer this tool for their Members.
Summary: The key to effective Safelist Advertising is two-fold.
1) Get a PAID subscription from a number of reputable Safelists so you can promote to larger audiences and more often. Accept that you will get the BEST results from PAID ads. All successful businesses put money back into their business, and you must promote to get results. The good news is that paid ads, and lifetime Memberships are very inexpensive.
2) Promote a well-written copy-dense Landing Page with minimal graphics. Emphasis is on eye-grabbing headline, benefit-laden copy, and ultra-fast loading.
Monday, August 12, 2013
What Content Is Best?
How many times have you heard the saying 'content is king'? Well, that’s only partially true.
What’s missing is QUALITY.
The quality of the content is what will not only attract people, but will have them stick around. Article Marketing and Blogging are a wonderful way to expand you business.
You need to realize that you need to become the solution to what ever your prospect is seeking. By giving your knowledge away, you are in turn creating a following and branding yourself as not only a leader, but as a person of trust. It's not uncommon for website and business owners to outsource their writing, either because they don't have enough time to do it on their own, or they may just hate the idea of being stuck in front of a computer trying to come up with ideas.
Unfortunately, when this happens the person outsourcing is looking for quantity over quality. Don’t make that mistake. The end result is usually a half-hearted attempt by the hired writer, full of errors, boring, cookie-cutter material that reads like everything else that's available. In the same breath, if you’re looking for SEO only, that might be fine with you. But what’s the point of ranking if nobody sticks around to read what you’ve written. And that won’t grow your business and get the profit you deserve.
Here are a few ideas and pointers you can use to come up with fresh content with:
Use Current Events: Most of the content is already there. Everyone is being touched by the economic climate. You just need to make it relevant to your readers. Talking about the news also gives your site the potential for discussion and debate. Not to mention, those that enjoyed your post are likely to share it with their own network, which adds traffic to your site.
Use Pictures and Video: Using pictures and video along with your articles or as a stand alone works well. It is in a format that most people love and relate to. You know the saying “a picture’s worth a thousand words.” It’s true. Besides, most people are visual and will watch something as apposed to having to read it. One of the basic rules of getting people interested in what you have to offer (even if it's only free content) is that they have to know, like and trust you. There's something about being able to see who you're dealing with that makes this happen a whole lot easier.
Honest and Critical Reviews: If your market or niche focuses on a specific product or service, you can be the “go to” person for your readers. Just look at the popularity “Angies List” has gotten.
How to Articles and Tips: People are busy. If you are able to give good solid information away and position yourself as a person of value, you not only will gain there trust but you will gain a customer who will come to you again and again. An article will contain information on how to perform a series of tasks, most often with a little elaboration. A tip on the other hand is a bite sized call to action.
Interviews: This is where “guilt by association”, applies...in a good way! Not only are these interviews interesting, because your audience can get information from someone they might admire...you also (whether it's only subconscious or not) become an “expert by association”.
BluePrints: Similar to tips, a blueprint is a great way to teach your readers...without them having to wade through all the extra material that tends to be written when trying to explain a new concept. Instead, you're just giving them the “meat” of the information so that they can put it to use right away.
Stories: Everyone loves a good story! After all, we've been told stories our entire lives.Everything from what happened on our way to the office, to how an idea came to be...Stories are an easy way to break down ideas, while keeping your readers entertained. If you're just trying to communicate and not necessarily educate, stories also make you more “transparent” to your audience. Allowing your readers to get a glimpse inside your life allowing them to actually bond with you. Going with this is the idea of “Mistakes I’ve Made” themes. We all try to make ourselves seem perfect, however, our blunders make us human and like able.
No matter what kind of content you decide to put use, always remember to be ORIGINAL.
The quality of the content is what will not only attract people, but will have them stick around. Article Marketing and Blogging are a wonderful way to expand you business.
You need to realize that you need to become the solution to what ever your prospect is seeking. By giving your knowledge away, you are in turn creating a following and branding yourself as not only a leader, but as a person of trust. It's not uncommon for website and business owners to outsource their writing, either because they don't have enough time to do it on their own, or they may just hate the idea of being stuck in front of a computer trying to come up with ideas.
Unfortunately, when this happens the person outsourcing is looking for quantity over quality. Don’t make that mistake. The end result is usually a half-hearted attempt by the hired writer, full of errors, boring, cookie-cutter material that reads like everything else that's available. In the same breath, if you’re looking for SEO only, that might be fine with you. But what’s the point of ranking if nobody sticks around to read what you’ve written. And that won’t grow your business and get the profit you deserve.
Here are a few ideas and pointers you can use to come up with fresh content with:
Use Current Events: Most of the content is already there. Everyone is being touched by the economic climate. You just need to make it relevant to your readers. Talking about the news also gives your site the potential for discussion and debate. Not to mention, those that enjoyed your post are likely to share it with their own network, which adds traffic to your site.
Use Pictures and Video: Using pictures and video along with your articles or as a stand alone works well. It is in a format that most people love and relate to. You know the saying “a picture’s worth a thousand words.” It’s true. Besides, most people are visual and will watch something as apposed to having to read it. One of the basic rules of getting people interested in what you have to offer (even if it's only free content) is that they have to know, like and trust you. There's something about being able to see who you're dealing with that makes this happen a whole lot easier.
Honest and Critical Reviews: If your market or niche focuses on a specific product or service, you can be the “go to” person for your readers. Just look at the popularity “Angies List” has gotten.
How to Articles and Tips: People are busy. If you are able to give good solid information away and position yourself as a person of value, you not only will gain there trust but you will gain a customer who will come to you again and again. An article will contain information on how to perform a series of tasks, most often with a little elaboration. A tip on the other hand is a bite sized call to action.
Interviews: This is where “guilt by association”, applies...in a good way! Not only are these interviews interesting, because your audience can get information from someone they might admire...you also (whether it's only subconscious or not) become an “expert by association”.
BluePrints: Similar to tips, a blueprint is a great way to teach your readers...without them having to wade through all the extra material that tends to be written when trying to explain a new concept. Instead, you're just giving them the “meat” of the information so that they can put it to use right away.
Stories: Everyone loves a good story! After all, we've been told stories our entire lives.Everything from what happened on our way to the office, to how an idea came to be...Stories are an easy way to break down ideas, while keeping your readers entertained. If you're just trying to communicate and not necessarily educate, stories also make you more “transparent” to your audience. Allowing your readers to get a glimpse inside your life allowing them to actually bond with you. Going with this is the idea of “Mistakes I’ve Made” themes. We all try to make ourselves seem perfect, however, our blunders make us human and like able.
No matter what kind of content you decide to put use, always remember to be ORIGINAL.
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