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What Content Is Best?

How many times have you heard the saying 'content is king'? Well, that’s only partially true. What’s missing is QUALITY.

The quality of the content is what will not only attract people, but will have them stick around. Article Marketing and Blogging are a wonderful way to expand you business.

You need to realize that you need to become the solution to what ever your prospect is seeking. By giving your knowledge away, you are in turn creating a following and branding yourself as not only a leader, but as a person of trust. It's not uncommon for website and business owners to outsource their writing, either because they don't have enough time to do it on their own, or they may just hate the idea of being stuck in front of a computer trying to come up with ideas.

Unfortunately, when this happens the person outsourcing is looking for quantity over quality. Don’t make that mistake. The end result is usually a half-hearted attempt by the hired writer, full of errors, boring, cookie-cutter material that reads like everything else that's available. In the same breath, if you’re looking for SEO only, that might be fine with you. But what’s the point of ranking if nobody sticks around to read what you’ve written. And that won’t grow your business and get the profit you deserve.

Here are a few ideas and pointers you can use to come up with fresh content with:

Use Current Events: Most of the content is already there. Everyone is being touched by the economic climate. You just need to make it relevant to your readers. Talking about the news also gives your site the potential for discussion and debate. Not to mention, those that enjoyed your post are likely to share it with their own network, which adds traffic to your site.

Use Pictures and Video: Using pictures and video along with your articles or as a stand alone works well. It is in a format that most people love and relate to. You know the saying “a picture’s worth a thousand words.” It’s true. Besides, most people are visual and will watch something as apposed to having to read it. One of the basic rules of getting people interested in what you have to offer (even if it's only free content) is that they have to know, like and trust you. There's something about being able to see who you're dealing with that makes this happen a whole lot easier.

Honest and Critical Reviews: If your market or niche focuses on a specific product or service, you can be the “go to” person for your readers. Just look at the popularity “Angies List” has gotten.

How to Articles and Tips: People are busy. If you are able to give good solid information away and position yourself as a person of value, you not only will gain there trust but you will gain a customer who will come to you again and again. An article will contain information on how to perform a series of tasks, most often with a little elaboration. A tip on the other hand is a bite sized call to action.

Interviews: This is where “guilt by association”, applies...in a good way! Not only are these interviews interesting, because your audience can get information from someone they might admire...you also (whether it's only subconscious or not) become an “expert by association”.

BluePrints: Similar to tips, a blueprint is a great way to teach your readers...without them having to wade through all the extra material that tends to be written when trying to explain a new concept. Instead, you're just giving them the “meat” of the information so that they can put it to use right away.

Stories: Everyone loves a good story! After all, we've been told stories our entire lives.Everything from what happened on our way to the office, to how an idea came to be...Stories are an easy way to break down ideas, while keeping your readers entertained. If you're just trying to communicate and not necessarily educate, stories also make you more “transparent” to your audience. Allowing your readers to get a glimpse inside your life allowing them to actually bond with you. Going with this is the idea of “Mistakes I’ve Made” themes. We all try to make ourselves seem perfect, however, our blunders make us human and like able.

No matter what kind of content you decide to put use, always remember to be ORIGINAL.

Never Look Back

 Never look back, you can't change a thing. However, you can impact and change the future by living the present in a large way.

Take stock of what you would like to accomplish this next week. Make a rough draft of the high points and take it from there working backwards. I do not spend time beating myself up for what I failed to do, or what I always seem to fall short on.

Instead, each week I make a new plan. Focus is probably THE most important factor besides plane old Persistence. Your efforts over time will compound. You need to remember that you are building a business and that success is something that is built. It is not something that happens instantly.

Take the time and begin planning. Start small but always have a picture of the ULTIMATE SUCCESS that motivates you. Something that helps when planning is to work backwards from the end. Write it out to help solidify things. Seeing is believing and most of us have to see to believe. It’s not the plan that fails, it’s the people who don't follow through that cause the failure. Sometimes it not possible to buy the solution. You have to work for it. However, we usually prize those things we have to purchase at great cost. Your business should be that prize.

Stop looking for the better program. Start working your solutions and be persistent. Just because one strategy doesn’t work, move on. The internet is always changing and you will have to change to keep up. What created sign-ups 8 months ago, may not do so well now. Always be on the look-out for new strategies. Work one strategy at a time and master it before you go on to something new. That way you won’t get lost and overwhelmed by information overload.

Call your contacts and prospect (make contact)

Blog daily Market daily Read daily (Keep learning)

Connect with your opportunity community (Live events, conference calls)

Be pro-active about your future and stay in motion.

How Often Should I Contact My Downline?

Contact downline members EVERY DAY when they first start until you can see they are successfully recruiting.

Then contact them at least every second day to keep them motivated and to pass on new tips.

This is one of the MOST IMPORTANT things you will do. It is death to just recruit, and then expect your downlines to learn it all for themselves.

Become an active Mentor from Day 1 or you will never catch up. If you leave it to take care of itself, then your referrals will have lost interest. And they will have lost trust in you as a leader.

Once you lose this trust and confidence you will NEVER get it back, so you may as well recruit some new members and start over.

Marketing is more than just posting links! You have to be the leader. You are the one who has to follow through in order to find profit. Good organization and technique will come with experience.

Just keep in mind that you just need to DO IT. On the job training is a given. Just Start and be consistent and begin to see results start to compound.